International Sales and Marketing Department

Get a comprehensive and diverse education in the field of business studies that will equip you with the applicable knowledge and practical skills in International Sales, Marketing, Communications, Management, Entrepreneurship, and Innovation that top regional and international employers are looking for. Offering a lively and dynamic learning experience, the International Sales and Marketing programme will prepare you for a rewarding career in the sector of your choice.



Bachelor degree in International Sales and Marketing (ISM): 3.5 years (210 ECTS)


 Course outline

The first semester at IBC-M is called the General Semester. During this semester you will study the modules relevant to all three departments (Environmental & Agricultural Management, International Sales & Marketing, and Public Administration & Welfare). Starting with the 2nd semester, the ISM-specific courses are studied.

 Please note: From 2016, new students must enroll in one of the three programs during the application process.

The list of courses within the ISM programme is listed below.

*Note – this is a sample course outline – actual units studied may vary. For more details, download the International Sales & Marketing Handbook.






Semester 1










 Semester 2











Semester 3











Semester 4










Semester 5


















Semester 6

















Semester 7


Principles of Management 5
Principles of Economics 4
Principles of Accounting 4
Mathematics and Introductory Statistics 5
Professional Communication 4
Introduction to EU Studies 4
Academic English and Study Skills 1 4
Total ECTS 30
Principles of Marketing 5
Financial Statement Analysis 5
Principles of Research Methodology & Market Research 5
Principles of Entrepreneurship 5
Academic English and Study Skills 2 5
Interdisciplinary semester project 5
Total ECTS 30
Strategic Marketing 5
Macroeconomics 4
Intercultural Communication and Organizational Behavior 4
Supply Chain Management and Logistics 4
Budgeting and Financial Forecasting 4
Managing Sales and Customer Relationship 5
Academic English and Study Skills 3 4
Total ECTS 30
Digital Marketing 5
Personal Selling 5
Investment Theory and Finance 5
Business Law 5
Interdisciplinary Semester Project 5
Academic English and Study Skills 4 5
Total ECTS 30
International Trade Law 5
Managerial Accounting 5
Business Planning 5
B2B Sales and Marketing 5
Quality Management 5
Elective course (1 out of 3):

  1. E-Business
  2. Business Ethics and Social Responsibility
  3. Leadership


Total ECTS 30
Managing International Business Operations 4
Staff Development and Human Resource Management 4
Creativity and Innovation 4
Applied Research Methods for Decision Making 4
Project Management and Organizational Development 5
Elective course (1 out of 3):

  1. Strategic Thinking and Management
  2. Agribusiness
  3. Circular Economy and Sustainable Development
Interdisciplinary Semester Project 5
Total ECTS 30
Professional practice report 15
Final thesis project 15
Total ECTS 30


Real work experience

Since the IBC-M’s motto is “From Theory to Practice”, by the time you graduate, you will have the opportunity to apply the knowledge you gained in the classroom in a real-world work setting while completing the mandatory 3 months’ full-time internship within the company of your choice. Such internship experience is highly valued by employers and can lead to a permanent role.


Career prospects

After graduating with a bachelor degree in International Sales and Marketing, you will be equipped with the knowledge, skills, and competencies to professionally perform the duties related to marketing, sales, and management positions in local or international companies, public or non-governmental institutions, to successfully run your own business or to continue with further education.


What are you waiting for?

Apply now to gain international business skills that will make you stand out to employers.

Apply now!