Marketing and Management Department
Get a comprehensive and diverse business education that will equip you with the practical skills in marketing, communications, management, entrepreneurship and innovation that top regional and international employers are looking for. Offering a lively and dynamic learning experience, the Marketing and Management programme will prepare you for a rewarding career in the sector of your choice.
Qualifications
Two different types of degree are offered by the Marketing & Management department:
- Academy Profession (AP) degree in Marketing and Management (MM): 2 years (120 ECTS).
- Bachelor degree in International Sales and Marketing (ISM): 3.5 years (210 ECTS)
Marketing and Management Department students receive diplomas from IBC-M and from Lillebaelt Academy in Denmark.
Course outline
General Semester
The first semester at IBCM is called the General Semester. You will take modules related to all three departments (Environmental & Agricultural Management, Marketing & Management, and Public Administration).
Please note: From 2016, new students must enroll on to one of the three programmes during the application process.
AP and Bachelor studies
| Semester 2 (AP) | Semester 3 (AP) |
|
Strategic Marketing |
Global Marketing Sales and Negotiation Macroeconomics Budgeting and Optimizing Parameters Project and Organization Development Management Business Planning |
| Semester 4 (AP) | Semester 5 (Bachelor) |
| MANDATORY INTERNSHIP Internship report AP Thesis |
Business Law Management Accounting Sales Force Management Innovation Philosophy of Science and Research Methodology B2B Sales and Marketing Strategic Supply Chain Management |
| Semester 6 (Bachelor) | Semester 7 (Bachelor) |
| Advanced Management Accounting Managing Sales Organisation Personal Selling Advanced Supply Chain Management Staff Development and Human Resource Management |
MANDATORY INTERNSHIP Internship report Bachelor Thesis |
*Note – this is a sample course outline – actual units studied may vary.
Real work experience
IBC-M’s motto is “From Theory to Practice”, and by the time you graduate, you will have had the chance to use the knowledge you gained in the classroom in a real-world work setting. You have the flexibility to choose where you would like to complete your full-time internships, which last three months and are mandatory components of both the Academy Profession (AP) and Bachelor programmes. These internships are highly valued by employers and can often lead to a permanent role.
Career prospects
Career options include management, marketing and sales jobs in the private, public or non-profit sector. Opportunities are available in national, international or multi-national organizations. Some Marketing and Management graduates even go on to establish their own businesses.
What are you waiting for?
Apply now to gain international business skills that will make you stand out to employers.