We are delighted to welcome Ms. Sara Musliu, a dynamic Global Marketing & Communications professional whose career has taken her from Scandinavia to Silicon Valley, for a special guest lecture open to all IBCM students as part of the Principles of Management course.

Event Details

• Date: Tuesday, 16 December 2025
• Time: 10:00
• Location: Auditorium A, Riverside Campus
• Open to: All IBCM students

In her talk, “Brand & Marketing Strategy in the New Age: AI, Culture, and the Future of Communication,” you will explore how modern brands grow, communicate, and stay relevant in a world where technology and culture evolve at remarkable speed. You will get a close look at how global companies shape their identity, build trust, and connect with audiences across borders.

Sara’s professional journey includes contributions to CELLINK, a leader in 3D bioprinting; DealPotential, a rising fintech company in Stockholm; and Inside.com in Silicon Valley. Today, she leads global marketing initiatives at Ventla Group in Gothenburg. Her international experience, paired with her academic background in Business Administration and Innovation & Entrepreneurship, makes her perspective especially valuable for students preparing for careers in business and management.

Whether you’re studying marketing, management, entrepreneurship, or simply curious about how the business world is changing, this is an opportunity to learn directly from someone shaping those changes firsthand.