Last week, IBCM successfully concluded its interdisciplinary research project involving students from the International Sales and Marketing (6th Semester) programme. The final event took place in a lively and academically engaging atmosphere, bringing together students and academic staff.

The event highlighted the outcomes of student research as well as the broader educational value of learning through active inquiry, presentation, discussion, and practical engagement. Students presented their analyses of real business cases, demonstrating their ability to apply theoretical knowledge to practical economic and organizational issues.

A central feature of the event was the recognition of student achievement. The most successful groups were formally acknowledged through the announcement of first, second, and third place, followed by the awarding of certificates in recognition of their academic effort, quality of work, and contribution to the project.

The project also demonstrated the strength of IBCM’s “From Theory to Practice” learning model, offering students the opportunity to engage directly with real business cases, present their findings publicly, and reflect on applied academic work. This approach supported the development of analytical thinking, communication skills, and confidence in professional presentation.

The event concluded with an informal gathering, where participants continued discussions in a relaxed setting accompanied by food and refreshments, contributing to a positive collegial atmosphere.

Overall, the project reflected the value of practice-oriented learning, student engagement, and collaborative academic work.