Today, April 30, the Public International Business College Mitrovica (IBCM) organized a series of Earth Month activities at the Riverside Campus, bringing together students and staff in a day dedicated to environmental awareness, action, and critical discussion.

The event was jointly organized by the Marketing Team and the Faculty of Environmental, Technology, and IT, combining practical engagement with academic reflection on today’s most pressing environmental challenges.

Planting Activity

Students actively participated in a hands-on planting initiative, contributing to the improvement of campus green spaces. The activity included:

• Planting flowers and pines in designated campus areas
• Practical guidance and support from academic and administrative staff

This initiative aimed to promote environmental responsibility through direct action and encourage long-term care for shared spaces.

“It felt really meaningful to contribute directly to the campus environment. Small actions like planting can make a visible difference, and it reminded us that sustainability starts with us.”
— Jelena Ilic, Student

Environmental Documentaries & AI Discussion

In parallel, students attended a documentary screening session focusing on environmental challenges, including:

• The impact of artificial intelligence on the environment
• Water consumption and electricity use in digital technologies

The session provided a basis for reflection on the often-overlooked environmental costs of technological development.

“The documentary made me think differently about how much energy technologies like AI actually use. It’s something we don’t usually consider when we talk about innovation.”
— Blend Tmava, Student

Student Debate: AI vs Environment

The day concluded with a student debate, where participants were divided into two groups:

• One advocating for the continued use and development of AI, regardless of environmental implications
• The other emphasizing the importance of environmental protection and sustainability over technological expansion

Students engaged in a dynamic exchange of perspectives, discussing topics such as:

• Energy consumption of AI systems
• Ethical responsibility in technological advancement
• Balancing innovation with environmental sustainability

The debate encouraged critical thinking and highlighted the importance of interdisciplinary dialogue in addressing global challenges.

Encouraging Action Through Awareness

Through a combination of practical activities, educational content, and open discussion, the event reinforced IBCM’s commitment to sustainability and active student engagement.

By connecting environmental action with current topics such as artificial intelligence, the initiative provided students with a broader understanding of how different sectors intersect in shaping a sustainable future.