Guest Lecture by Mr. Shqiprim Jashari at IBCM

On the 16th of October, under the scope of the research project The Role of the Local Business in Local Development: The Case of Mitrovica, the Faculty of International Business Management at IBCM had the honor of hosting Mr. Shqiprim Jashari, who delivered a guest lecture on “The Importance of Procurement and Distribution for Marketing Success” to students, faculty, and interested members of the public.

About the Lecture
In his presentation, Mr. Jashari explored key aspects of the topic. He addressed issues such as procurement and distribution challenges, challenges in marketing campaigns, and quality maintenance, drawing on both his academic work and professional experience. The lecture combined theoretical foundations with practical examples, sparking rich discussion and engagement from the audience.
During the Q&A session, participants posed thoughtful questions on the planning of procurement activities, implications for distribution, future directions for new products, and distribution in local markets, to which Mr. Jashari responded with clarity and insight.

About the Speaker
Mr. Shqiprim Jashari holds a Ph.D. and M.Sc. in Economic Sciences and is currently engaged in research on topics such as social media’s impact on performance indicators in various sectors. He also holds professional roles (e.g., in Human Resources) in the private sector, bringing to his academic discourse a strong link to real-world organizational practices. He is a Marketing Manager at Royal Beverage Company.
His publications and research cover subjects including digital marketing, customer loyalty, and organizational performance. The synergy between his academic and professional engagements positions him as a bridge between theory and practice.

Highlights & Relevance

• The lecture offered fresh perspectives on how digital transformation is reshaping performance metrics in both private firms and public institutions.

• For our students, especially those in business management and supply chain operations, the talk provided an opportunity to see how academic research can inform practical decision-making.

• The session also fostered networking and idea exchange among faculty, students, and invited guests.

• Importantly, the talk aligns with our institution’s mission to promote research excellence, interdisciplinary dialogue, and active connections with society and industry.

We extend our sincere gratitude to Mr. Jashari for accepting our invitation and for delivering such an engaging and thought-provoking lecture.